02 May Pierrot in Cosmoprof Bologna 2022
After three years of generalised inactivity, Pierrot has once again taken part in the Cosmoprof Bologna International Trade Fair, the most important international event in the Cosmetics and Aesthetics sector.
Pierrot’s sales team went to the exhibition to present all the brand’s new products to the visitors who attended the event.
The fair was held from April 28th to May 1st, and the latest trends in the world of personal hygiene and cosmetics, as well as new business opportunities in these fields, were presented.
Among the new products launched by Pierrot, the GREEN line was presented, with a complete range of ecofriendly products that includes a Biodegradable toothbrush, a Cosmos EcoCert toothpaste for adults with Hydroxyapatite, a Cosmos EcoCert Children’s dental gel with Chamomile and Biodegradable Flossers.
The innovative personalisation with Heat-Transfer technology on several children’s toothbrushes handles has been presented too. The reformulation for Sensitive Toothpaste with a new aroma and a new active ingredient with Potassium Nitrate.
And finally, the classic Action Tip toothbrush with a renewed and groundbreaking image – ICE EDITION – both on the toothbrush and on the packaging in the individual and 2-pack formats.